Lexus global sales for January–December 2020 totalled 718,715 units (a 6% decrease from the previous year). While the first half of the year was affected by the spread of COVID-19 with a 16% decrease from the first half of 2019, sales from July-December increased by 2% compared to the second half of 2019.
In 2020 Lexus saw robust global sales of such models as the ES and RX, as well as the LC range that was boosted by the successful introduction of the stunning new LC Convertible. The UX 300e, Lexus’ first all-electric model, was rapidly sold-out in the selected markets where it was introduced in 2020 ahead of a wider scale launch in 2021. At the end of last year, Lexus also introduced an updated version of its LS flagship sedan.
By region, cumulative annual sales in China marked an all-time high (223,650 units, + 11% vs. 2019), pulling global sales forward.
In Europe, Lexus sold 70,814 vehicles, achieving a record premium market share of 2.3% and reaching 3% share in the private sector for the first time, while sales declined -19% year-on-year. Lexus’ core volume sales come from its SUV range – RX, NX, UX, GX and LX with combined sales of 57,833 vehicles made up 81% of total volume. Hybrid sales represented 96% of Lexus sales in Western and Central Europe.
Lexus International President / Chief Branding Officer Koji Sato commented as follows:
“I would like to express my heartfelt appreciation to each and every one of our customers around the world as well as to all of our team members involved in sales, production, and development. And to all those who are doing their best to fulfil their responsibilities while confronting various difficulties, please know that you have my deepest respect.
This year, Lexus will take a new step forward in aiming to make the diversified lifestyles of our customers more rewarding. This Spring, we will unveil our new brand vision, along with a new concept, which illustrates our intentions for the future and marking the beginning of the next generation of Lexus. Furthermore, we will launch the first model under our new vision within this year, and we will continue to introduce new models next year and beyond. From here on as well, by being considerate of our customers around the world and engaging in car-making that exceeds their expectations, we will continue to take up the challenge of delivering happiness to all people who come into contact with Lexus. I look forward to sharing more with you soon.”
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