LEXUS PRESENTS ITS VISION OF FUTURE ELECTRIFICATION WITH THE WORLD PREMIERE OF THE LF-30 ELECTRIFIED CONCEPT
TOKYO, JAPAN (October 23, 2019)
In its continued efforts to deliver innovative and amazing experiences, Lexus unveiled its “Lexus Electrified" vision for an upcoming generation of electrified vehicles. Headlining
this moment was the debut of the Lexus LF-30 Electrified Concept, which made its world premiere at the 46th Tokyo Motor Show 2019.
Since the brand’s creation in 1989, Lexus has endeavored to deliver to its customers innovative and amazing product and brand experiences that stimulate the five senses. Since the launch of the RX 400h in 2005, Lexus has led the world as a pioneer in electrification technologies such as the two-stage reduction gear and the multi-stage hybrid system which leverage technology to offer excellent performance and the direct driving sensation characteristic of Lexus Hybrid vehicles.
The “Lexus Electrified” vision unveiled today targets a fundamental leap in vehicle performance, handling, control and driver enjoyment -- even as mobility within our society continues to change with autonomous driving and vehicle electrification.
Evoking the original fun of driving, Lexus is developing new advanced posture control and other electrification technologies to further evolve driving pleasure, and to fundamentally transform the essence of luxury vehicles of the future. Towards this end, Lexus is drawing on the lessons learned developing the core technologies found in Lexus’ popular range of gasoline-electric hybrids, including battery management, power control modules, and electric motors. In particular, the technology of Lexus Electrified enables integrated control of powertrain, steering, suspension, and brakes, realizing the ultimate potential of the motor control technology cultivated in HV. With this technology, we can control the driving force to provide ideal vehicle posture according to each driving situation. Lexus endeavors to continue providing enjoyable and safer driving vehicles.
To advance this goal, Lexus plans to unveil its first BEV in November 2019 –broadening our response to the needs of various regions around the world, including the development of HEVs, PHEVs, BEVs, and FCEVs. Moving forward after that, Lexus plans to expand its electrified vehicle lineup - we will launch our first Lexus PHEV and a new dedicated BEV platform early in the coming decade. By 2025, Lexus will have available electrified versions of all Lexus vehicle models, and we are aiming for the sales of electrified vehicle models to outpace those of conventional internal combustion engine vehicle models.
In addition to the LF-30 Electrified exhibition, the Lexus booth at Tokyo Motor Show will contain “Lexus Senses theatre”, a space where people can experience the “stimulation of the five senses”. It consists of two experience spaces, audio and visual. In Theater 1, the sensual engine sound of Lexus LFA stimulates hearing with 360degree 3D sound.
Theater 2 offers a visually stimulating experience with the Lexus LC model by projection mapping - which changes its appearance according to the time of day and the viewing angle. In this booth layout you can appreciate the Lexus philosophy, while enjoying sensory stimulation through “real experience”.
*The 46th Tokyo Motor Show 2019 is to be held at Tokyo Big Site in Tokyo's waterfront area from October 23 through November 4, with press days on October 23 and 24, a special invitation day on October 24, a preview day on October 25, and general public days from October 25 to November 4.