PARTNERSHIP

LEXUS X TENNIS

Precision, performance and perfection underscore both Lexus and world-class tennis. Since renewing our partnership with the ATP for a further three years in 2025, we have remained the Official Automotive Partner and Platinum Partner of the ATP Tour, the Nitto ATP Finals and the Rolex Paris Masters. We also continue to support women’s tennis by sponsoring several European WTA tournaments and actively collaborate with some of the sport’s top talents, welcoming them as brand ambassadors.

THE LEXUS MATCH POINT PERFORMERS

IT'S OUR ATTENTION TO DETAIL THAT SETS US APART

Whether on the court or in the car, detail is everything. Only when you sweat the small, pour over the unseen, and refuse to rest until every detail of every detail is flawless, can you truly experience amazing. And our new ATP Tour sponsorship campaign brings this to life with several stunning films highlighting the fact that when we obsess over the detail, amazing follows.

AMAZING COMES FROM MASTERING THE DETAILS

BEHIND EVERY AMAZING IS AN OBSESSION WITH DETAIL

FOCUS ON THE DETAIL AND EXPERIENCE AMAZING

THE LEXUS MATCH POINT PERFORMERS

PAULA BADOSA

The latest top-ranking tennis player to become a Lexus ambassador is Spain’s Paula Badosa. Paula was ranked WTA singles world No. 2 in 2022 after winning her first WTA title in Belgrade in 2021.

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KATIE BOULTER

Katie Boulter is a top-ranking British female tennis player. Since becoming a Lexus ambassador in 2023, Katie has won three WTA singles titles with back-to-back victories at the Nottingham Open and the WTA 500 in San Diego.

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ALFIE HEWETT

Alfie Hewett OBE is ranked world No. 1 for men’s wheelchair tennis. Known for his determined and competitive spirit, Alfie has won multiple Grand Slam singles and doubles titles and silver and bronze medals at two Paralympic Games.

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ALEXANDER BUBLIK

A fan favourite known for his powerful serve and unpredictable yet entertaining playing style, Alexander Bublik is Kazakhstan’s top-ranked tennis player and the national men’s team leader. He also advocates for children in supporting their athletic achievements across his country.

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ELENA RYBAKINA

Elena Rybakina of Kazakhstan achieved global recognition by winning the Wimbledon women’s singles title in 2022. Known for her 200 km/h serve, aggressive baseline game and calm on-court demeanour, Elena was ranked world No. 3 in 2023.

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HARRI HELIÖVAARA

Currently ranked no.3 in the ATP global doubles rankings, Finnish-born Harri Heliövaara has won multiple ATP titles and triumphed in the men's doubles at Wimbledon in 2024 and the Australian Open in 2025. Since partnering with Lexus in 2025, Harri has taken possession of a Lexus NX.

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NICOLAI BUDKOV KJÆR

In 2024, upcoming Norwegian tennis star Nicolai Budkov Kjær won the junior competition at Wimbledon, resulting in a junior combined ranking of world No. 1. In the same year, Nicolai passed his driving test and immediately chose a Lexus RZ.

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STAN PUT

Dutch junior tennis player Stan Put reached the semi-finals of the 2024 Wimbledon U14 championship and won two Tennis Europe Category 1 tournaments. Stan’s dedication and on-court intelligence position him as a future international contender.

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LEXUS ATP HEAD2HEAD EXCLUSIVE SERIES

Dive into an electrifying series that takes player challenges to a whole new level. Catch every moment with all episodes coming to YouTube.

As the ATP Masters 1000 Paris gets underway, we're also in the French capital for our next Head2Head Challenge. Staged in the Lexus Lounge alongside the on-court action, Natalie Pike tests her serve against one of ATP's top players while learning whether size does really matter.

NEW: EPISODE 13

As the ATP Tour arrives in Almaty, Kazakhstan. Natalie Pike takes on another Head2Head Challenge, facing one of the host nation’s most exciting talents. Inspired by the traditional Kazakh game of kokpar, the horsepower driving this high-energy heat won't, for the first time, be generated by a Lexus.

EPISODE 12

It’s destination London for the latest Lexus ATP Head2Head challenge. This episode’s action takes place on the manicured grass courts of the prestigious Queen’s Club. Here, Natalie Pike will test the artistic merits of a rising ATP star, but just where will they draw the line?

EPISODE 11

Welcome to Hamburg for episode 10 of the Lexus ATP Head2Head series. We've often wondered how many tennis balls can be squeezed into the boot of a Lexus RZ. So, for our latest challenge, we tasked Manchester City FC presenter Natalie Pike and one of ATP's top talents to find out.

EPISODE 10

We’re heading to Barcelona for the ninth Lexus ATP Head2Head challenge. In this round, Manchester City FC presenter Natalie Pike will test one of the tour’s top talents on their precision and attention to detail. Watch to see who gets to raise a glass to success.

EPISODE 9

We’re in Paris for the eighth episode of Lexus ATP Head2Head series - a mini olympic challenge. This time ATP Tour players compete at fencing, badminton, and speed walking. Three sports, two competitors but only one winner. Who will it be? En garde! Prêt? Allez!

EPISODE 8

We head to Kitzbühel, Austria for the seventh episode of Lexus ATP Head2Head series. This time, it’s all about accuracy. ATP Tour players are back on court, but competing against the clock instead of each other. Who’s on target to win? There’s only one way to find out…

EPISODE 7

In the sixth episode of Lexus ATP Head2Head series ATP Tour players swap rackets for wickets. In London they try their hand at that most British of sports - cricket. Two England cricket professionals put them through their paces at the crease, testing their batting and fielding accuracy. Who will score the most runs? Watch to find out.

EPISODE 6

We are back on the courts for the latest in the exclusive Lexus ATP Head2Head series, where former star of the NBA and EuroLeague joins ATP Tour players at one of Spain’s oldest basketball clubs. Watch the players really picking up the pace in this challenge, with just 60 seconds to score as many points as they can. But who will remain calm under pressure and make the most baskets?

EPISODE 5

The fourth episode of the Lexus ATP Head2Head Exclusive Series sees our ATP Tour players face off in a cooking challenge. In this first episode of 2024, they head to Restaurant Fred in Rotterdam to meet a two Michelin starred chef, cooking a meal from scratch with a basket of mystery ingredients. Watch now to see who will win the Lexus Cook Off Challenge.

EPISODE 4

Watch the showdown in Turin as ATP Tour players face off in the third installment of the Head2Head Scavenger Hunt. With the loser facing a forfeit, the pressure is well and truly on. Tune in to the video to witness who rises to the top.

EPISODE 3

In the second episode watch as the ATP Tour players head to Paris to compete in the latest electrifying scavenger hunt. Their mission: locate as many items as possible within a tight 40-minute window. Watch the video to discover who claims the title of champion.

EPISODE 2

Join the excitement as ATP Tour players embark on an electrifying scavenger hunt in Hamburg. From gripping racquets to artistic challenges, watch the video and discover who became the ultimate winner.

EPISODE 1

EUROPEAN TOURNAMENTS

Lexus is sponsoring a series of ATP and WTA events culminating in the ATP 1000 Paris Masters in October and the Nitto ATP Finals in November.

As the Official Automotive Partner, Lexus provides fleets of electrified vehicles for all sponsored events, ensuring exceptional comfort and convenience for players and staff.

2026 CALENDAR OF LEXUS-SPONSORED TOURNAMENTS

Click to View Full Calendar (PDF) Click to View Full Calendar (PDF)

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