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PARTNERSHIP

Lexus X ATP Tour

In 2023, Lexus signed a multi-year partnership with the Association of Tennis Professionals (ATP) as Official Automotive Partner and Platinum Partner of the ATP Tour.

Lexus and the ATP Tour both tell a story of innovation, performance and pursuit of perfection. Fans and customers always come first, and both brands operate with a focus on providing unforgettable experiences.

LEXUS ATP HEAD2HEAD EXCLUSIVE SERIES

Dive into an electrifying series that takes player challenges to a whole new level. Catch every moment with all episodes coming to YouTube.

Welcome to Hamburg for episode 10 of the Lexus ATP Head2Head series. We've often wondered how many tennis balls can be squeezed into the boot of a Lexus RZ. So, for our latest challenge, we tasked Manchester City FC presenter Natalie Pike and one of ATP's top talents to find out.

NEW: EPISODE 10

Episode ten: Hamburg, Germany
We’re heading to Barcelona for the ninth Lexus ATP Head2Head challenge. In this round, Manchester City FC presenter Natalie Pike will test one of the tour’s top talents on their precision and attention to detail. Watch to see who gets to raise a glass to success.

EPISODE 9

Episode nine: Barcelona, Spain
We’re in Paris for the eighth episode of Lexus ATP Head2Head series - a mini olympic challenge. This time ATP Tour players compete at fencing, badminton, and speed walking. Three sports, two competitors but only one winner. Who will it be? En garde! Prêt? Allez!

EPISODE 8

Episode eight: Paris, France
We head to Kitzbühel, Austria for the seventh episode of Lexus ATP Head2Head series. This time, it’s all about accuracy. ATP Tour players are back on court, but competing against the clock instead of each other. Who’s on target to win? There’s only one way to find out…

EPISODE 7

Episode seven: Kitzbühel, Austria
In the sixth episode of Lexus ATP Head2Head series ATP Tour players swap rackets for wickets. In London they try their hand at that most British of sports - cricket. Two England cricket professionals put them through their paces at the crease, testing their batting and fielding accuracy. Who will score the most runs? Watch to find out.

EPISODE 6

Episode six: London, England
We are back on the courts for the latest in the exclusive Lexus ATP Head2Head series, where former star of the NBA and EuroLeague joins ATP Tour players at one of Spain’s oldest basketball clubs. Watch the players really picking up the pace in this challenge, with just 60 seconds to score as many points as they can. But who will remain calm under pressure and make the most baskets?

EPISODE 5

Lexus x ATP Head2Head: Episode five
The fourth episode of the Lexus ATP Head2Head Exclusive Series sees our ATP Tour players face off in a cooking challenge. In this first episode of 2024, they head to Restaurant Fred in Rotterdam to meet a two Michelin starred chef, cooking a meal from scratch with a basket of mystery ingredients. Watch now to see who will win the Lexus Cook Off Challenge.

EPISODE 4

Lexus x ATP Head2Head: Episode four
Watch the showdown in Turin as ATP Tour players face off in the third installment of the Head2Head Scavenger Hunt. With the loser facing a forfeit, the pressure is well and truly on. Tune in to the video to witness who rises to the top.

EPISODE 3

Lexus x ATP Head2Head: Episode three
In the second episode watch as the ATP Tour players head to Paris to compete in the latest electrifying scavenger hunt. Their mission: locate as many items as possible within a tight 40-minute window. Watch the video to discover who claims the title of champion.

EPISODE 2

Lexus x ATP Head2Head: Episode two
Join the excitement as ATP Tour players embark on an electrifying scavenger hunt in Hamburg. From gripping racquets to artistic challenges, watch the video and discover who became the ultimate winner.

EPISODE 1

Lexus x ATP Head2Head: Episode one

EUROPEAN TOURNAMENTS

Every year, Lexus proudly sponsors several prestigious tennis tournaments, including ATP 250, ATP 500 and ATP Masters 1000.

These celebrated championships are staged across France, the Netherlands, Spain, the United Kingdom, Germany, Austria, Italy and Kazakhstan.  

Lexus also supports the pinnacle of the tennis season, the Nitto ATP Finals, where the top eight men's singles and doubles teams compete for the coveted Master title.

As the Official Automotive Partner of the ATP Tour, Lexus provides a fleet of electrified vehicles for all sponsored events, ensuring exceptional comfort and convenience for players and staff alike.

2025 CALENDAR OF LEXUS-SPONSORED TOURNAMENTS

Click to View Full Calendar (PDF) Click to View Full Calendar (PDF) (Opens in new window)

ATTENTION TO DETAILS

Whether on the court or in the car, detail is everything. Only when you sweat the small, pour over the unseen, and refuse to rest until every detail of every detail is flawless, can you truly experience amazing. And our new ATP Tour sponsorship campaign brings this to life with several stunning films highlighting the fact that when we obsess over the detail, amazing follows.

AMAZING COMES FROM MASTERING THE DETAILS

An ATP tennis player serving a ball

BEHIND EVERY AMAZING IS AN OBSESSION WITH DETAIL

A close-up of a coach and a tennis ball

FOCUS ON THE DETAIL AND EXPERIENCE AMAZING

A shot of the crowd at an ATP event
Two men stood in front of a Lexus RZ, shaking hands
LEXUS X ATP TOUR

READ THE FULL PRESS RELEASE

To find out about the multi-year partnership between Lexus and the ATP Tour in detail, read the full press release below. Discover more about the tournament and Lexus Electrified models, and hear from Lexus and the ATP Tour.

READ ARTICLE
Lexus NX plugged into a HomeCharge charging system
LEXUS X ATP TOUR

LEXUS AT THE 2024 ATP FINALS

Discover how Lexus is enhancing the fan experience as the Official Automotive Partner at the 2024 Nitto ATP Finals. From digital highlights on every breakpoint to exciting activities in the Fan Village, find out more in our latest press release.

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EXPERIENCE MORE LEXUS