- Starring role for Lexus at the opening ceremony for the Venice International Film Festival – La Biennale di Venezia
- Lexus is the festival’s Official Car for a sixth consecutive year
- All-new RX leads a cast-list of Lexus models supporting leading film figures, celebrities and VIPs throughout the event at the Venice Lido
Lexus joined leading figures from the world of cinema, celebrities and VIPs for the opening ceremony of the 79th Venice International Festival – La Biennale di Venezia. Marking its sixth consecutive year as the Official Car of the festival, the luxury brand brought its latest models to the red carpet event, led by the all-new RX hybrid electric SUV.
The evening saw stars including Julianne Moore, Regé-Jean Page, Rocio Morales, Catherine Deneuve and Tessa Thompson, accompanied to the gala by a fleet of Lexus Electrified vehicles, including the UX, NX, RX and ES.
Lexus’ continued support for the festival reflects the values that are shared between the worlds of cinema and motoring. Both have long been inspired by the desire to widen people’s horizons through travel, time and new experiences. Just as cinema provides a unique medium for creating unforgettable moments, so Lexus also seeks to deliver excitement through its innovative and pioneering spirit.
Likewise, the setting of Venice provides another inspirational link. This unique, magical city creates unforgettable memories, while giving prominence to the issue of sustainability.
“We are excited and proud to return to Venice and have the honour of demonstrating the values that distinguish our brand,” said Maurizio Perinetti, Director of Lexus Italy. “This is a prestigious, high-profile stage for hosing the all-new RX, one of our most iconic models. We hope that the festival and its audiences will recognise and appreciate the design, quality, technology and environmental focus that we have invested in the new RX and the creation of another Lexus Amazing Experience.”
The new RX will feature together with other models from the Lexus Electrified range, including the all-electric UX 300e crossover, in a fleet of 40 vehicles that will be used to chauffeur guests and officials to and from red carpet events, through to the festival’s conclusion on September 10. In keeping with the glamour of the event, the line-up will include the LC 500, Lexus’ multi-award-winning flagship convertible.