As the official automotive partner of the 78th Venice International Film Festival, Lexus had the honour of accompanying on the red carpet many prestigious guests with its complete electrified range of SUVs – the NX, UX and RX models – together with the ES sedan and LC flagship coupe. These were joined by the UX 300e, Lexus’s first full-electric model, and the multi-award-winning LC Convertible.
Attending the closing ceremony of the 2021 festival, Penelope Cruz, Jennifer Lopez, Ben Affleck, Dakota Johnson, Kristen Stewart, Matt Damon, Tim Roth, Jane Campion, Silvio Orlando, Toni Servillo and Paolo Sorrentino were among the celebrities arriving at the Lido on-board Lexus vehicles.
This year, Lexus also supported the presentation of “Poltrone Rosse” by brand ambassador, actor, director and screenwriter Edoardo Leo together with UNITA, the National Union of Theatre and Audiovisual Interpreters. “Poltrone Rosse” is a crowdfunding initiative to support performers in a sector that has been particularly affected by the pandemic. In particular, it provides support to women who are absent from work through pregnancy. A row of red armchairs – like those found in cinemas – was installed in a Venice square on Sunday, September 5. Just like going to the movies, cinema-lovers had the opportunity to buy a ticket to sit in one of the red armchairs and listen to famous film people talk about their passion for the big screen, share anecdotes and reveal curiosities that illustrate the role and importance of cinema in their life and personal growth.