- Lexus fulfils its role as the Official Automotive Partner of the Venice International Film Festival – La Biennale di Venezia – for a seventh consecutive year
- Lexus electrified models bring leading stars to the red carpet for the opening night of the festival, one of the most important dates in the international movie calendar
- The 80th edition of the festival takes place on the Venice Lido until 9 September
Lexus shared the red carpet spotlight with famous figures from contemporary European cinema this week at the opening night of the 80th edition of the Venice International Film Festival – La Biennale di Venezia.
As the Official Car of the festival for a seventh consecutive year, Lexus is providing a fleet of electrified models as luxury transport for film-makers, actors and VIP attendees to screenings and events, taking place on the Venice Lido until 9 September. The occasion is also providing a high-profile showcase for the all-new LBX, Lexus’ breakthrough new hybrid electric compact crossover that will be launched across Europe later this year.
The festival opened this week (30 August) with the world premiere of the film Comandante. Its director Edoardo De Angelis and leading actor Pierfrancisco Favini were brought to the red carpet by Lexus, together with actor Caterina Murino (Casino Royale) – the “godmother” of this year’s festival – and director Alice Diop (St Omer), the Luigi De Laurentiis Award Jury President.
Paolo Moroni, Director of Lexus Italy, said: “Every year we aim to show and tell something new and extraordinary in the wonderful setting of the festival. This year our undoubted ‘star’ is the new Lexus LBX. We are honoured to present this exceptional SUV that we believe will help make the red carpet even more special.”