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Lexus has announced the call for entries for LEXUS DESIGN AWARD 2023.

This international design competition is dedicated to empowering and encouraging the next generation of creators. Inaugurated in 2013, the award has served up-and-coming talent as a global platform for exposure, discovery, and the launch of impressive careers. As the award continues to evolve, Lexus is aiming to enrich its platform for next generation design talents by more broadly focusing on the creative growth of the individual. 

To achieve this goal there is a new, streamlined form and four winners will now be chosen – allowing for a deeper dive into each story and richer interaction with jury members. Mentorship remains core to the award, with winners being mentored by leading lights of the design world. Entries to LEXUS DESIGN AWARD 2023 will be accepted through October 16, 2022.

Lexus is seeking innovative ideas that contribute to a thriving and a better future for all through the power of design and technology. Applicants will explain how their creative concept puts into practice the Lexus brand's three key principles: Anticipate, Innovate and Captivate. The design must anticipate global challenges to societies, envision inventive ways to reach a sustainable future, and seamlessly enhance the happiness of all. Lexus seeks engaging, insightful, and original designs that honor both form and function while offering actionable solutions to hasten the arrival of a brighter future for humanity in a variety of scenarios and situations.

"Over the past decade, environmental and other issues have ballooned along with the need for solutions. With the LEXUS DESIGN AWARD we have welcomed and recognized emerging creators of foresight and creative brilliance who apply the power of design to the challenges of building a better tomorrow for all. I eagerly await the fresh talent and impactful ideas that debut at LEXUS DESIGN AWARD 2023." Said Simon Humphries, Head of Toyota & Lexus Global Design.

A judging committee of elite, internationally recognized design experts will select four winners from among the entries based on the judging criteria. Winners will be mentored by leading creators in diverse design disciplines. Each winner will be allocated a research and development budget of up to 3 million Japanese yen as a design grant to cover not only prototype construction but also other relevant expenses involved in refining their concept and design and supporting the individual’s creative development. This once-in-a-lifetime mentoring experience is at the heart of the LEXUS DESIGN AWARD's reputation for excellence. In the spring of 2023, the four winners will reveal their progress to judges and mentors by presenting their finished work for review.

After revealing their work, the award winners will have the priceless opportunity to consult one-on-one with the judging panel. In addition to receiving feedback on their work, the winners share their visions and receive advice on the career path and aspirational goals that would further their success as creators. 

Mentors and judging committee members will be announced this fall.

Official Hashtag: #lexusdesignaward


APPLICATION PERIOD July 27 – October 16, 2022

How the design can enhance the happiness of everyone.

  • How the design embodies the three principles of the Lexus brand: Anticipate, Innovate, and Captivate.


  • Does the concept and design anticipate global challenges facing future society?


  • Does the design demonstrate new thinking and originality in its proposal and execution?


  • Is the design intriguing and compelling in concept and execution?
JUDGES MENTORS To be announced this fall
  • Four winners to be invited to mentorship — a series of sessions with mentors from diverse fields who guide winners in developing ideas into prototypes.
  • Four winners will have global media exposure to help drive career advancement.
  • Four winners to receive a design grant of up to 3 million JPY each for prototype production costs and other relevant expenses involved in refining their concept and design.
  • Four winners will have an opportunity to expand their professional horizons by engaging the judges in dialogue, one-on-one.

See Official Rules for more details

ORGANIZER Lexus International


Lexus launched in 1989 with a flagship sedan and a guest experience that helped define the premium automotive industry. In 1998, Lexus introduced the luxury crossover category with the launch of the Lexus RX. The luxury hybrid sales leader, Lexus delivered the world’s first luxury hybrid in 2006, and has since sold over 2.02 million hybrid vehicles.

A global luxury automotive brand with an unwavering commitment to bold, uncompromising design, exceptional craftsmanship, and exhilarating performance, Lexus has developed its lineup to meet the needs of the next generation of global luxury guests, and is currently available in over 90 countries/regions worldwide.

Lexus associates/team members across the world are dedicated to crafting amazing experiences that are uniquely Lexus, and that excite and change the world.



Launched in 2013, the LEXUS DESIGN AWARD is an international competition for up-and-coming creators from around the world. The Award seeks to contribute to society by supporting designers and creators whose work shows potential to shape a better future. Four winners gain a rare opportunity to prototype their designs under the mentorship of leading designers. The LEXUS DESIGN AWARD provides global media exposure to drive professional career advancement.