1. Discover Lexus
  2. Design

Design

Brave. Different. Directional. Our design is instantly recognisable, never failing to stir emotions and inspire boundary-pushing new ideas.

DESIGN WITH AN OPINION

Lexus design is deliberately daring and provocative. Freedom of thought and expression are of the utmost importance to us. We're relentlessly exploring and pursuing new ideas. We begin with brave concepts – those that are truly original, bold and highly conceptual - which we translate into visionary vehicle design, imaginative in every aspect.

SIGNATURE STYLING

Our design approach is defined by the L-Finesse design language. What does this mean? We bring you the latest design and technology, and strive for precision with everything we create.

01

Seamless Anticipation

True to the concept of Omotenashi – the Japanese spirit of hospitality – we do more than simply meet needs and desires of drivers. We anticipate them, seamlessly, so you can experience amazing.
02

Incisive Simplicity

Everything we create must be an intuitive pleasure to use and behold. Any excessive complexity must be stripped away so we can provoke honest, undiluted emotion in the driving experience.
03

Intriguing Elegance

All our vehicles have the power to catch the eye and turn heads. But they also capture and hold attention. The more you look, the more you’re drawn in. It’s no wonder our designers speak of 'visual journeys’.

SPINDLE GRILLE

Our spindle grille is an instantly recognisable Lexus design signature. It’s a bold statement that can’t be missed. Its iconography endures, while it receives subtly different treatments over time, and across our range.

L-HEADLIGHTS

Our L-shaped lights play in harmony with our spindle grille, creating an imposing presence. At the front and rear of every vehicle, our name is evoked. Always evolving, the lights are shaped by technological advances, as well as stylistic development.

CHARACTERISTIC PROFILE

Every Lexus offers a striking side view. Profiles are streamlined to showcase sophisticated aerodynamics, while deep creases echo the first letter of our name. Design, craft, engineering and performance combine with unified, distinctive purpose.

FUTURE VISIONS

Bold, brave conceptual thinking is what powers Lexus design. Witness some of the projects which have propelled us into the future, each with an unpredictable energy all of their own. Making the seemingly impossible possible.

SPORT YACHT

As a passionate Master Driver, Akio Toyoda doesn't simply drive cars. An endless explorer, all vehicles are within his sights. Yachts are no exception. He's long been inspired by the power and dramatically smooth handling of the finest models.

He knew an expertly styled performance yacht would make an exhilarating, seriously luxurious addition to the Lexus lifestyle. We made it happen, with the Lexus Sport Yacht. All aboard.

SLIDE

Meet the SLIDE hoverboard: a new form of motion. Crafted by masters of design, this is skateboarding radically reworked. To create SLIDE, core technologies were re-engineered, and true technical innovations were uncovered.  We needed to assemble powerful, electromagnetic maglev technology into a sleek, streamlined board. This meant finding exactly the right combination of superconductors, magnets and liquid nitrogen. At every step, the team stretched the possibilities and potential of technology.

CONCEPT CARS

Our bold, brave concepts are what power Lexus. They propel us into the future, with an unpredictable energy all of their own. And they make the seemingly impossible possible.

LEXUS DESIGN EVENTS

Creativity has the power to change the world. The Lexus Design Award fosters ideas by supporting young designers and creators whose design work promises to shape the future in new and exciting way.

THE MENTORS

Lexus have handpicked a world-class panel of design experts to mentor and collaborate with four Lexus Design Award finalists; over many months, the Lexus mentors will offer their invaluable insight, commercial advice and guidance to the finalists as they develop their designs to prototype.

 

 

 

VIRTUAL GRAND-PRIX SELECTION

On June 30, 2020, Lexus announced that the luxury brand is adapting their Grand Prix judging for the Lexus Design Award 2020 to a virtual environment in August with the Grand Prix winner to be announced on Sept 1.

FINALISTS FOR LEXUS DESIGN AWARD 2020

TOKYO, Japan (January 29, 2020) - Today Lexus announced the six finalists for the 2020 Lexus Design Award, who will receive mentorship from renowned design leaders and funding of up to 3,000,000 yen (over $25,000 US) to create prototypes of their projects.

2020 - JUDGES AND MENTORS

Now in its eighth year, the Lexus Design Awards is a global search for emerging design talent. This unique programme was designed to inspire innovations in design for a better tomorrow and is now accepting entries into its annual competition. Today, Lexus International announced the list of judges and mentors for this years Lexus Design Award.