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DISCOVER TECHNOLOGY

CONSTANT INNOVATION

At Lexus, we constantly strive for innovation and limitless imagination. From enriching audio solutions, to pioneering concepts that put daring new ideas to the test, discover the ideas fuelling our future technology.

YOUR PERFECT ENVIRONMENT

PERSONALISE YOUR DRIVE

Many of our most refined features come as standard, but you can also choose from the latest entertainment, climate control and safety systems. You’ll experience a more personal drive that’s in your control with the simple touch of a button to fine-tune your environment.

MARK LEVINSON® AUDIO

THE SOUND OF PERFECTION

Partnering with premium audio specialists, Mark Levinson®, we’ve developed bespoke listening solutions that take your personal soundscape and in-car entertainment to the next level. Involved at every step, experts ensure interiors are precisely calibrated for optimal acoustics.

REVOLUTIONARY DESIGN

SEATING REIMAGINED

By approaching seating with fresh eyes, we designed the revolutionary Lexus Kinetic Seat Concept. An innovative web construction that enhances comfort, safety and support, the radical fibres stabilise your movements and allow you to truly settle into your Lexus.

QUALITY GUARANTEED

SMARTER SCANNING

Defying convention, we borrowed the latest CAT scanning techniques from medical science to examine our engines. Why? To know that the inside of every engine is perfect. CAT allows us to explore in 3D, meaning we can check for imperfections with absolute precision.

NEXT-LEVEL EXPERIMENTATION

VR SAFETY TESTING


Taking our testing to the next level, we use virtual reality to create an immersive experience that simulates driving conditions and driver reactions. Crafting tests that are impossible in the real world, we gather feedback to improve and develop an array of safety features and technology.

Taking place inside a smart dome, a Lexus LS is surrounded by wrap-around screens displaying realistic projected images of city and highway driving. Cylinders move to simulate turning, climbing, acceleration and deceleration, accompanied by audio recordings of engine noise, vibration and wind.