- Installation by Suchi Reddy inspired by the curves and craftsmanship of the Lexus Electrified Sport, expressing the brand’s ethos of sustainability, innovation and design excellence
- Lexus space at Milan Design Week also to host presentation of prototypes created by the four winners of the 2023 Lexus Design Award
- Lexus exhibits taking place at Superstudio, via Tortona 27, from April 17 to 23
Lexus will return to Milan Design Week this year with a new installation by acclaimed New York artist and architect Suchi Reddy. ‘Shaped by Air’ will form the centrepiece of its presence at the world-leading celebration of international design. The occasion will also see the public unveiling of the prototypes created by the four winners in the 2023 Lexus Design Award.
Reddy, the founder of Reddymade Architecture and Design, drew inspiration from the curves and craftsmanship of the Lexus Electrified Sport coupe. She has produced an elegant and airy artwork that expresses the sustainability, innovation and design excellence that are fundamental to the Lexus brand ethos. ‘Shaped by Air’ celebrates the collaborators’ shared commitment to human-centred, carbon-neutral and impeccably crafted design. Its Milan unveiling follows its premiere at the Institute of Contemporary Art, Miami (ICA Miami), during Miami Art and Design Week 2022.
Reddy has re-imagined her installation specifically for the context of its appearance at Milan’s Superstudio from April 17 to 23. The work presents a to-scale interpretation of the Lexus Electrified Sport, shaped by light and with vibrant green leaf-like cut-out shapes that suggest movement through nature. For the Milan presentation, these forms will be suspended from the ceiling like a mobile, calling to mind shapes in the vehicle’s design and the cut-outs of Henri Matisse.
Reddy commented: “Lexus’ continued commitment to innovation – and its support of an artistic approach that is a confluence of art and design – led me to envision this immersive experience as both a sculpture and a spatial experience.”
The sculpture is partially made of recycled/re-used consumer materials and conveys a sense of movement. At first glance, the pieces appear abstract, but as the viewer moves closer, they reveal the outline of a car. Reddy, whose design ethos has been described as a “form follows feeling” approach, has carefully calibrated the installation’s environment to make it welcoming, contemplative and enveloping. The aim is to give visitors to the exhibition a sense of walking through a forest with rustling leaves underfoot. The event will also reflect Lexus’ famous Omotenashi hospitality with an elevated lounge for rest and reflection.