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DISCOVER LEXUS

Driving the pursuit of passion

Since Lexus was founded in 1989, we’ve learned that the drivers of our luxury vehicles embody a heightened sense of passion for the finer, more exquisite joys of life. In particular, we’ve discovered three passions we share with our customers, top-level tennis, gourmet cuisine and cutting-edge design.

Through numerous collaborations, competitions and events, we’ve created a variety of money-can’t-buy experiences for our customers and friends. Sharing the richness and depth of the Lexus experience, far beyond the driving seat.

Read on to discover how.

The Perfect Match

Lexus X Tennis

Precision, performance and perfection. Three qualities that underpin both Lexus and world-class tennis.  
 
The levels of commitment, tenacity and talent to make it to the top of the game are shared by both today’s top-ranking players and the famed Lexus Takumi engineers, designers and artisans.  
 
Since forging its partnerships with the ATP Tour and several ATP and WTA tournaments, Lexus has become a significant supporter of the international game.
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A feast for the senses

Lexus X Culinary Experiences

At Lexus, we embrace Omotenashi – the elevated manner in which we serve our customers and owners.  
 
Like a Michelin-star restaurant, we’re in the business of anticipating needs, exceeding expectations and delivering extraordinary and memorable experiences.  
 
To demonstrate our passion for experiencing great food with equally impressive service, we've developed a series of culinary activations in collaboration with some of the world's most talented chefs. We’ve also just unveiled our eye-catching Omotenashi on the go food truck, which will be delivering unrivalled hospitality experiences across Europe.
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Form, function and beauty

Lexus X Art and Design

Lexus wouldn’t be a world leader in automotive design without staying abreast of the wider world of art and design. Taking inspiration from a myriad of artistic disciplines, practitioners and educators is essential in our work, which is why we’ve invested heavily in developing and supporting new talent through the annual Lexus Design Award and our involvement with Milan Design Week. Watch this space for more information. 
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Experience More

FUTURE DRIVING
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A greater connection
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LEXUS OWNERS
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