At Lexus, we see deep connections between creating exceptional luxury vehicles and curating incredible culinary experiences – namely, the years of training to master one’s craft, the drive to break new ground creatively and the ever-present pursuit of excellence.
AMAZING FINE DINING
Lexus x Culinary Experiences
Everyone knows about the amazing Lexus driving experience, but are you aware of the equally unforgettable culinary events, showcases and pop-ups we're helping to create – all presented with the world-class hospitality expected of Lexus?
Lexus Food Truck
Omotenashi on the go
Omotenashi – the elevated manner in which Lexus serves its guests, customers and owners – is akin to the service one would expect from a world-class restaurant. This ancient Japanese philosophy underpins the Lexus mindset and is evident in the world’s most celebrated eateries.
To share Omotenashi with the masses, we've built a high-end restaurant kitchen into an eye-catching six-metre, two-ton food truck. With the towing power of a Lexus RX, we’re taking our magnificent mobile kitchen on the road across Europe this summer – enlisting some of cuisine’s biggest names along the way for some unforgettable pop-up dining experiences.
To share Omotenashi with the masses, we've built a high-end restaurant kitchen into an eye-catching six-metre, two-ton food truck. With the towing power of a Lexus RX, we’re taking our magnificent mobile kitchen on the road across Europe this summer – enlisting some of cuisine’s biggest names along the way for some unforgettable pop-up dining experiences.
Lexus Food Truck
Food truck first stop: Madrid
Our food truck's first destination was Madrid. Here, guest chef Roberto Martínez Foronda of acclaimed Madrid restaurant Tripea, wowed over 50 guests with his unique fusion flavours of Peru, Asia and Spain.
“When Lexus proposed to me to cook in this food truck, I thought, how to bring the essence of Tripea to such a small space?” Said Roberto. “But when I saw it inside, I understood that this was much more. This is a real kitchen, designed to work with technique, rhythm and emotion.”
The evening’s six-course menu included such delights as tuna tiradito in ceviche gazpacho and causa a la limeña with parmesan scallops.
“When Lexus proposed to me to cook in this food truck, I thought, how to bring the essence of Tripea to such a small space?” Said Roberto. “But when I saw it inside, I understood that this was much more. This is a real kitchen, designed to work with technique, rhythm and emotion.”
The evening’s six-course menu included such delights as tuna tiradito in ceviche gazpacho and causa a la limeña with parmesan scallops.
Chef delivery
Tastefully delivering on the Lexus promise
Food deliveries are nothing new in Madrid, but add a Lexus and a Michelin-star chef into the mix, and this everyday service gets a serious upgrade.
In March 2025 in collaboration with Just Eat, La Tasqueria restaurant owner and head chef Javi Estévez prepared exclusive meals in the homes of two lucky competition winners. But prior to rolling out the competition, we enlisted three Spanish influencers to try out our elevated delivery service.
Award-winning writer and broadcaster Mónica Carrillo, chef and author Verónica Gómez and influential activist Sara Gim all saw Javi delivered to their homes in a Lexus NX along with everything required to prepare a delicious feast.
In March 2025 in collaboration with Just Eat, La Tasqueria restaurant owner and head chef Javi Estévez prepared exclusive meals in the homes of two lucky competition winners. But prior to rolling out the competition, we enlisted three Spanish influencers to try out our elevated delivery service.
Award-winning writer and broadcaster Mónica Carrillo, chef and author Verónica Gómez and influential activist Sara Gim all saw Javi delivered to their homes in a Lexus NX along with everything required to prepare a delicious feast.
