1. New Cars
  2. Driven by intuition

THE ALL NEW LEXUS ES

DRIVEN BY INTUITION

When man and machine work together incredible things can happen. That’s why the script of the TV Commercial for the new Lexus ES, a car which anticipates driver input, was entirely written by an AI and shot by an award-winning director.

MAN AND MACHINE

The film movingly demonstrates the powerful engineering and design that make the new Lexus ES the most intuitive model to date.

DESIGNED TO RESPOND

The innovative chassis of the new Lexus ES makes the car incredibly intuitive to drive. Technologically advanced features support your decisions providing a sense of comforting predictability with a feeling of quick response to every movement. In addition Lane Tracing Assist supports your intuition with lane-keeping support in busy traffic and at low speeds.

DESIGNED TO PROTECT

The new ES comes equipped with the Lexus Safety System+. The system is designed to support driver awareness, decision-making and vehicle operation over a wide range of speeds and conditions. The technology in the ES reacts to compliment your own senses helping prevent collisions before they happen.

WORLD’S FIRST AI-HUMAN CREATIVE


Extensive data and research went into the AI which resulted in the script for the TV commercial. Once the script was written it was handed over to award-winning director Kevin MacDonald to bring the story to life. Working on a script created by AI pushed the boundaries of what everyone involved thought possible.